KEYNOTE PRESENTATIONS +TREND MARKET RESEARCH + PACKAGING +PRODUCT PHOTOGRAPHY + CATALOGS +DAM ASSET MANAGEMENT

This project focused on redesigning Chico’s Inc. frontline hangtags and waistbands, combining market trend research with creative design to develop several thoughtful options. I prepared detailed production documents to ensure accurate execution and captured photography of all items to showcase the final designs for internal and marketing use. I also led the team to create an asset management system to organize client files and streamline access to all items.