5 Considerations When Building Your Brand

1. Decide how you want to be seen

In order to create a cohesive and authentic personal brand, you need to have a clear focus for how you’d like people to perceive you. What is the core of my offering to my consumers or audience? What makes me unique and allows me to offer my audience something that others don’t? What are my strengths? Do I have a distinct style? Knowing the answers to these questions and creating strategies to express them creates consistency and makes it easier to build relationships with an audience.

2. Amplify what you offer

People will be drawn to you for your true passions, so work on amplifying these. Somewhere in between your knowledge, personal experience and passion will be your true, unrivalled niche.

3. Know your audience (and your competition)

Start by constructing a profile of your typical audience member; who they are, what they like and dislike, as well as what other brands do they associate with. If it helps, put a face to them and give them a name to round out your vision of them as much as possible.

4. Establish a tone of voice

Branding goes so much deeper than the visual appearance and in order to maintain that all-important consistency, you need to get clear on what kind of words make them distinctly yours.

5. Develop a tailored font and color palette

The visual representation of your personal brand, whether it be your portfolio, website or streamlined LinkedIn page, can incorporate consistent elements of color and typography that have the power to change perceptions about your brand, generating certain emotions and feelings and can help people’s perception of you.