How to Prepare for a Personal Branding Photoshoot
1. Reconnect with your brand
How do you want to come across?
What are your values?
How would you describe your brand in three words?
2. Be clear on the purpose of the shoot and prepare a shot list
So, do a proper brainstorm, and figure out exactly what type of pictures you need:
Where will you use them specifically?
Will you need to add text to some of them? (This will influence the background, pose and orientation)
Are you after versatile photos with a monochrome background or trying to tell a story through some lifestyle and work shots?
What poses and expressions would complement your written copy?
Will that specific shot need to be landscape or portrait?
3. Pick the right outfits and colors
Choose clothes that include your brand colors and that would pop against your preferred background.
Wear what you'd meet your ideal clients in. After all, your photos will be meeting them virtually 24/7.
Prioritize solid colors to obtain more versatile photos, and choose bold prints over small details that wouldn't really show up on camera.
Avoid large or noticeable logos.
Include clothes that fit well (Hint: figure-hugging outfits tend to be more flattering) and in which you feel comfortable. This will help you become at ease and feel more confident in front of the camera.
Don't forget about accessories.
4. Choose some relevant props and a location that's on brand
To reinforce your brand, run an inventory of all the props you'll need for specific shots. Discuss them with your photographer too, as they might already have a few in their studio. For example, my big megaphone is an all-time favorite for social media posts and launches.
As for lifestyle pictures, spend some time looking for a location that emphasizes your brand values and the vibe you want to give off. Is it an informal coffee shop? An outdoor setting that highlights your connection to nature? Your office with a view of the city to reinforce that authoritative vibe?
5. Relax and get some rest
Try and get plenty of sleep and drink lots of water. That way, your skin will be glowing, you'll be full of energy and you won't start stressing over those new bags under your eyes.
